13 Powerful Tools to Check Google Keyword Rankings for Free

keyword tracking importance

Are you looking for ways to check Google keyword rankings?

Looking for PERFECT tools to track your keyword rankings on Google? Do you want to know how your keywords are performing on search engines like Google?

Well, you have come to the right place as you are going to discover few top tools to check Google keyword rankings.

Not only that, you will also learn why keyword tracking is essential and few other important details in this guide.

So let’s get into the details without much ado.

What is Keyword Tracking?

We all know keywords are used by people on Google to find information online so they can educate themselves and purchase later. That’s how online eCommerce sites are boosting their search traffic and sales.

Keyword tracking is the ability to track and analyse all the keywords that you are targeting for. Keyword tracking helps you easily find out which keywords are performing well on Google so you can analyse those details to improve your keyword rankings.

Why Keyword Tracking is Important?

Tracking your keywords is extremely essential if you want to boost your search engine traffic and website sales.

Here are few of the incredible benefits you will get with keyword tracking.

  • It increase your ad revenue
  • It increases your website traffic
  • It increases your overall website sales
  • It helps you find the best performing keywords
  • You can easily discover your local competitors and a lot more

And if you are still wondering why you need to track Google keyword positions, have a quick look at the following image.

keyword tracking importance

So there you go. Tracking your keyword rankings on Google has a lot of benefits and it can possibly increase your overall sales too. Now, let’s talk about the most important question: how can you track keyword positions on Google?

Without much ado, let’s talk about the top tools to track keyword rankings on Google so you can increase your sales and traffic.

Top 13 Tools to check Google keyword rankings

Tools to check keyword rankings on Google

1. Semrush Position Tracking

There’s a reason why we put Semrush Position Tracking tool #1 on the list. It is the perfect rank tracker tool that lets you track your website’s daily rankings for your target keywords. 

Semrush Position Tracking tool helps you track almost everything including keywords, domains and competitors on Google. You can also track rankings for individual devices such as mobile phone, tablet or desktop rankings.

A quick note: Only for a limited time, we’re providing an exclusive deal for BloggersPassion readers. You can grab Semrush 30 days free trial from here (it’s worth $119.95). Go grab it FREE for the next 30 days.

Semrush Features List:

  • Keyword research
  • On-page SEO
  • Site audit
  • Brand monitoring
  • Keyword position tracking
  • Social media management
  • Competitor research and the list goes on

How to use the Semrush Position Tracking tool to check Google keyword rankings?

Once you’re logged in, you need to visit the Position Tracking tool on Semrush to add a new project (where you can add your website).

Once your website is added, the Semrush Position Tracking tool checks your website for current keyword rankings on Google.

Here’s how it looks like;

Semrush Position Tracking

As you can see above, you’ll see the overall organic visibility score for the keywords your website currently ranks for.

Along with that, you’ll also discover other important data including;

  • Estimated traffic 
  • Top 3 keywords
  • Top 10 keywords
  • Top 20 keywords, top 100 keywords and more

If you click on the “Rankings Distribution” tab, it will also show you more details of your current keyword rankings.

Have a look;

Semrush Position Tracking

As you can see above, you can see the SERP features along with your keyword ranking positions on Google. You can easily identify what keywords are getting SERP features such as;

How much does Semrush cost?

Semrush currently has 3 levels of subscription: Pro, Guru, and Business. Here are their prices along with their feature limits.

  1. Pro plan is great for beginners which cost you $119.95/mo where you can create up to 5 projects, track up to 500 keywords and crawl up to 100,000 pages
  2. Guru plan is great for small and growing businesses which cost you $229.95/mo where you can create up to 15 projects, track up to 1500 keywords and crawl up to 300,000 pages
  3. Business plan is great for agencies that costs you $449.95/mo where you can create up to 40 projects, track up to 5000 keywords and crawl up to 1 million pages 

2. Serpstat Rank Tracker

If you’re looking for an affordable SEO toolset that offers exceptional keyword rank tracking, Serpstat is a great choice for you.

Their pricing plans start only at $51.75 per month (instead of the regular price of $69/mo when you use the coupon: bloggerspassion_5) which makes it one of the most affordable SEO toolkits.

Serpstat Features List:

  • Keyword Clustering
  • Text Analytics
  • On-Page Audit
  • Keyword Research
  • Site Audit
  • API and integration
  • Custom reports
  • Keyword Analysis
  • Rank Tracking tool and many more

How to use the Serpstat Rank Tracker to check Google keyword rankings?

Once you’ve added your website to track your site’s keyword rankings, Serpstat fetches your website and provides you a list of all the keywords along with their ranking positions on Google.

Here’s how it looks like;

Serpstat Rank Tracker

As you can see above, the Serpstat Rank Tracker tool will display you a list of ALL the keywords that your website is currently ranking on Google along with their current rankings.

The best part? You can also easily find out whether your keyword positions are improved or declined. Not only that, you can also create tags for your important keyword groups to easily keep an eye on their rankings on Google.

How much does Serpstat cost?

Serpstat currently has 4 levels of subscription: Lite, Standard, Advanced and Enterprise. Here are their prices along with their feature limits.

1. Lite plan is great for beginners and costs you $51.75 monthly instead of the regular price $69 per month when you use the coupon: bloggerspassion_5 

You can create up to 10 projects, track up to 15,000 keyword position checks per month, and conduct site audit for up to 150,000 pages

2. Standard plan is great for small businesses which cost you $111.75 monthly instead of $149 per month when you use the coupon: bloggerspassion_5

You can create up to 50 projects, track up to 60,000 keyword position checks per month, and conduct site audit for up to 400,000 pages

3. Advanced plan is great for eCommerce sites which cost you $224.25 monthly instead of $299 per month when you use our coupon: bloggerspassion_5

You can create up to 75 projects, track up to 150,000 keyword position checks per month, and conduct site audit for up to 1,250,000 pages

4. Enterprise plan is great for large agencies which cost you $374.25 monthly instead of $499 per month when you use the coupon: bloggerspassion_5

You can create up to 100 projects, track up to 300,000 keyword position checks per month, and conduct site audit for up to 2,500,000 pages

3. SE Ranking Keyword Rank Tracker

If you’re looking for an all-in-one SEO software that also helps you with 100% accurate keyword rank tracking, SE Ranking is the perfect SEO tool for you.

It’s also extremely affordable as its pricing plans start only at $31 per month where you can perform real-time ranking positions of your website’s keywords across major search engines.

SE Ranking Features List:

  • Google Rank Checker
  • Yahoo! Rank Checker
  • Bing Rank Checker
  • Website Audit
  • On-Page Checker
  • Backlink Monitoring
  • Backlink Checker
  • SERP Tracker
  • SERP Checker and many more

How to use the SE Ranking keyword rank tracker tool to check Google keyword rankings?

Once you’re on the Google rank checker tool, enter your keyword along with your domain.

That’s it, the tool will show you the current positions of your keywords in Google search.

Here’s how it looks like;

SE Ranking keyword rank tracker

It offers a free version that helps you check up to 20 keyword ranking positions in a day.

How much does SE Ranking cost?

SE Ranking currently has 3 levels of subscription: Optimum, Plus and Enterprise. Here are their prices along with their feature limits.

  1. Optimum plan costs you $31 per month where you can add up to 10 websites, monitor 5000 backlinks and conduct website audit for up to 25,000 pages
  2. Plus plan costs you $71 per month where you can add unlimited websites, monitor 25000 backlinks and conduct website audit for up to 150,000 pages
  3. Enterprise plan costs you $151 per month where you can add unlimited websites, monitor 75000 backlinks and conduct website audit for up to 250,000 pages

4. Moz rank tracker

Moz is the industry-leading SEO software toolkit that offers everything from keyword research to rank tracking to backlink analysis. 

Moz Features List:

  • Keyword research
  • Site audit
  • Backlink analysis
  • Position tracking
  • SEO Toolbar
  • Moz uses to keep historical data for any entered keyword from the day it was added
  • Domain Analysis and many more

How to use the Moz Rank Tracker tool to check Google keyword rankings?

Moz Rank Tracking tool helps you easily track your website’s keyword ranking performance and overall visibility on the SERP over time.

Here’s how it looks like;

Moz Rank Tracker

As you can see above, once you add keywords to track their rankings, it will start analyzing the data to show all the improved and declined keyword positions of your website.

How much does Moz Pro cost?

Moz Pro currently has 4 levels of subscription: Standard, Medium, Large and Premium. Here are their prices along with their feature limits.

  1. Standard plan costs you $99 per month where you can create up to 3 campaigns, track up to 300 keyword rankings, create unlimited reports, and perform up to 5000 backlink queries per month
  2. Medium plan costs you $149 per month where you can create up to 10 campaigns, track up to 800 keyword rankings, create unlimited reports, and perform up to 20,000 backlink queries per month
  3. Large plan costs you $249 per month where you can create up to 25 campaigns, track up to 1900 keyword rankings, create unlimited reports, and perform up to 70,000 backlink queries per month
  4. Premium plan costs you $599 per month where you can create up to 50 campaigns, track up to 4500 keyword rankings, create unlimited reports, and perform up to 100,000 backlink queries per month

5. SpyFu Rank Tracking

If you want to get automatic rank updates on your keywords and looking for an affordable SEO toolkit, SpyFu is the ultimate choice for you.

SpyFu Features List:

  • SEO Research
  • PPC Research
  • Keyword Research
  • Backlink Research
  • Keyword Rank Tracking
  • Competitive Analysis and more

How to use the SpyFu Rank Tracking tool to check Google keyword rankings?

Once you’re on the tool, add “New Project” and enter your domain. It looks something like this;

 SpyFu Rank Tracking

Then, you need to enter a group name that looks something like this;

 SpyFu Rank Tracking groups

As you can see above, you can easily create groups according to your most searched keywords, highest ROI keywords, easy wins keyword groups and so on.

That’s it, it will automatically run the process to give the latest positions of your keywords.

Here’s how it looks like;

 SpyFu Rank Tracking position

How much does SpyFu cost?

SpyFu currently has 3 levels of subscription: Basic, Professional, and Team. Here are their prices along with their feature limits.

  1. Basic plan costs you $33 per month where you can track up to 5000 keyword rankings, unlimited search results, unlimited data exports and see up to 10,000 top lists results
  2. Professional plan costs you $58 per month where you can track up to 15,000 keyword rankings, unlimited search results, unlimited data exports and see up to 50,000 top list results. You’ll also get custom branded reporting.
  3. Team plan costs you $199 per month where you can track up to 40,000 keyword rankings, unlimited search results, unlimited data exports and see up to 75,000 top lists results. You’ll also get custom branded reporting and access to 5 user logins.

6. Sure Oak FREE Rank Checker

Sure Oak is a 100% free keyword rank checker tool that helps you easily track your keyword positions in search engines like Google. Just enter the domain you want to find related keyword positions for and enter your desired keywords. The tool will take care of the rest.

Sure Oak Features List:

  • SEO Crawler Tool
  • Domain Authority Checker
  • Keyword Rank Checker
  • Keyword Density Checker
  • Sitemap Generator
  • Robots.txt Generator
  • Meta Tag Generator and many more

How to use the Sure Oak Keyword Rank Checker tool to check Google keyword rankings?

Once you’re on the website, enter your domain and keyword(s) you want to track.

The tool will instantly show you the current ranking positions on Google if your keywords are already ranking.

Here’s how it looks like;

Sure Oak

As you can see above, we’re currently ranking #1 for the keyword “best Indian blogs” on Google search results. 

How much does Sure Oak Keyword Rank Checker cost?

Sure Oak Keyword Rank Checker is 100% free to use. No signup required! 

7. Small SEO tools

Looking for a free keyword position checker to check Google keyword rankings? Then, try Small SEO tools which lets you enter up to 20 keywords per check. It’s also totally free to use.

Features List:

  • Keyword rank checker
  • Plagiarism checker
  • Keyword Suggestion Tool 
  • Grammar check and many more

How to use Small SEO Tools keyword position checker tool to check Google keyword rankings?

Once you’re on the website, enter your website’s URL and enter up to 10 keywords (one keyword per line).

Then, click on the Check Position button to find its keyword rankings.

Here’s how it looks like;

Small SEO tools ranking

As you can see above, you can see the keyword position along with the estimated search volume of the keyword. 

How much does Small SEO Tools cost?

Small SEO Tools is a collection of 100% free SEO tools, so you don’t have to pay anything to use their tools including the keyword rank checker.

8. Rankaware Keyword Rank Checker

Rankaware is one of the popular accurate keyword rank checker tools for Google, Bing, and Yahoo. This tool performs batch SERP position checking for targeted keywords on various search engines like Google to provide faster results.

Rankaware Features List:

  • Automatically bulk check keyword rank on Google, Bing, Yahoo
  • Free to use and free trial never expires
  • No email or credit card required to use their free tool
  • Supports 1 website and unlimited keywords

How to use Rankaware tool to check Google keyword rankings?

Once you’re on the website, enter a URL for which you want to track the keyword position rankings. Also, add the keywords you want to track rankings for. Then, select the appropriate search engine and language and the tool does the rest for you.

Here’s how it looks like;

Rankaware

How much does Rankaware cost?

Rankaware currently has 3 levels of subscription: Free, Expert and Business. Here are their prices along with their feature limits.

  1. Free plan is totally free to use where you can monitor unlimited keywords for 1 URL and you can also monitor keyword rankings for YouTube URLs
  2. Expert plan costs you $49.95 for a 1 year licence where you can monitor unlimited keywords for unlimited URLs, generate reports in PDF, and generate white label reports with your business details. You can also monitor keyword rankings for YouTube URLs
  3. Business plan costs you $99.95 for a 1 year licence where you can monitor unlimited keywords for unlimited URLs, generate reports in PDF, and generate white label reports with your business details. You can also use it on UNLIMITED number of PCs

9. Allorank Rank Checker

Allorank Rank Checker is an amazing real-time tracking tool that helps you track your website’s keyword positions on search engines.

Allorank Features List:

  • Real-time position tracking
  • Unlimited number of websites
  • Weekly reports by email
  • Alerts by email
  • Position tracking sharing via URL and many more

How to use the Allorank rank checker tool to check Google keyword rankings?

Once you’re on the website, add your domain, country and keywords and the tool will show the exact positions of the keywords.

Here’s how it looks like;

Allorank

How much does Allorank cost?

Allorank comes in the following 3 pricing plans.

  1. Essentials plan costs you 79 Euros per year where you can track up to 50 keywords
  2. Standard plan costs you 179 Euros per year where you can track up to 150 keywords
  3. Premium plan costs you 479 Euros per year where you can track up to 500 keywords

10. SERP Watcher by Mangools  

SERP Watcher by Mangools is another excellent keyword rank tracking tool that helps you track rankings in any location, on any device.

SERP Watcher and Mangools Features List:

  • Rank tracking
  • Keyword research
  • SERP analysis
  • Backlink analysis
  • SEO metrics and insights and more

How to use the SERP Watcher tool to check Google keyword rankings?

Once you add your website and add keywords on the SERP Watcher, you’ll get the latest keyword positions for those keywords.

Here’s how it looks like;

SERP Watcher

As you can see above, you can also see the improved and declined positions of your keyword rankings. You’ll also have the ability to export all your keyword data whenever you want.

How much does SERP Watcher from Mangools cost?

Quick note: SERP Watcher is a part of the Mangools, so you need to purchase the Mangools tool subscription in order to use the SERP Watch for rank tracking.

Mangools currently has 3 levels of subscription: Basic, Premium, and Agency. Here are their prices along with their feature limits.

  1. Basic plan costs you $49 per month where you can track up to 200 keyword positions daily, perform up to 100 keyword searches per day, and retrieve up to 100,000 backlink rows monthly
  2. Premium plan costs you $69 per month where you can track up to 700 keyword positions daily, perform up to 500 keyword searches per day, and retrieve up to 500,000 backlink rows monthly
  3. Agency costs you $129 per month where you can track up to 1500 keyword positions daily, perform up to 1200 keyword searches per day, and retrieve up to 1,200,000 backlink rows monthly  

11. Nightwatch Keyword Rank Monitor

Nightwatch Keyword Rank Monitor is one of the most accurate global and local rank trackers that help you accurately track your rankings across mobile and desktop.

Nightwatch Keyword Rank Monitor Features List:

  • Track your rankings across mobile and desktop
  • YouTube keyword rank tracking
  • Google keyword rank tracking
  • Bing keyword rank tracking
  • Site audit
  • Backlink monitoring and more

How to use the Nightwatch Keyword Rank Monitor tool to check Google keyword rankings?

Once you’re on the tool, enter your website details.

Here’s how it looks like;

Nightwatch

As you can see above, you need to add your site, keywords (a few top keywords will be added automatically), and your competitors, along with GSC or Analytics integration if needed.

As soon as you add your website with other details, you can easily track rankings for your keywords.

Here’s how the data looks like;

Nightwatch Keyword Rank Monitor

As you can see above, you’ll be able to see your website’s average keyword positions along with the keywords and their rankings. 

How much does Nightwatch Keyword Rank Monitor cost?

The Nightwatch tool currently has 3 levels of subscription: Starter, Optimize, and Agency. Here are their prices along with their feature limits.

  1. Starter plan costs you $39 per month where you can track up to 500 keywords daily, monitor 5000 backlinks, track up to 50 websites, and conduct site audit for 5000 pages
  2. Optimize plan costs you $99 per month where you can track up to 1000 keywords daily, monitor 50,000 backlinks, track up to 200 websites, and conduct site audit for 10,000 pages
  3. Agency plan costs you $369 per month where you can track up to 5000 keywords daily, monitor 200,000 backlinks, track up to 1000 websites, and conduct site audit for 50,000 pages

12. Seobility Rank Tracker

If you’re in the hunt for free keyword ranking trackers online, Seobility Rank Tracker is a great tool for you that helps you check your search engine position ranking for any search term.

Seobility Features List:

  • It is completely free and does not require a registration
  • Helps you check your keyword ranking positions
  • Email reporting and alerts and more

How to use the Seobility Rank Tracker tool to check Google keyword rankings?

Once you’re on the website, enter your keyword to check its rankings and enter your domain.

It will instantly show you the results. Here’s how it looks like;

 Seobility Rank Tracker

How much does Seobility cost?

Seobility is completely free to use. You don’t even have to create an account to use their tools. Simply visit the tool and enter your keywords to check their rankings on Google.

13. Ahrefs Rank Tracker 

If you want to get ranking updates for desktop and mobile and looking to visualize your SEO progress, Ahrefs Rank Tracker is an essential tool for you. 

The best part is Ahrefs Rank Tracker helps you easily monitor your Google keyword rankings on desktop and mobile across 170 countries.

Ahrefs Features List:

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Batch Analysis
  • Content Gap and many more

How to use the Ahrefs Rank Tracker tool to check Google keyword rankings?

Once you’ve added your website to track its keyword rankings, Ahrefs Rank Tracker will automatically show your site rankings.

Here’s how it looks like;

Ahrefs Rank Tracker

As you can see above, you can easily know your keyword ranking positions and find out whether your keyword rankings have improved or declined (in both desktop and mobile positions).

How much does Ahrefs cost?

Ahrefs currently has 4 levels of subscription: Lite, Standard, Advanced, and Agency. Here are their prices along with their feature limits.

  1. Lite plan costs you $99 per month where 1 user can access the tool and you’ll get 10K crawl credits per month and you can track up to 500 keywords
  2. Standard plan costs you $179 per month where 1 user can access the tool and you’ll get 500K crawl credits per month and you can track up to 1500 keywords
  3. Advanced plan costs you $399 per month where 3 users can access the tool and you’ll get 1.25 million crawl credits per month and you can track up to 5000 keywords
  4. Agency plan costs you $999 per month where 5 users can access the tool and you’ll get 2.5 million crawl credits per month and you can track up to 10,000 keywords

FAQs On Best Google Keyword Tracking Tools for 2021

Here’s a list of some of the frequently asked questions around Google keyword rank tracking tools.

What is keyword ranking in SEO?

Keyword ranking in SEO refers to your page’s specific position on the SERPs (Search Engine Results Pages) for a particular search term. 

Keyword position also refers to particular page rankings in the main organic listings of 10 results per page (as search engines like Google usually show about 10 results per page).

How do I find my keyword rankings?

To find ranking keywords for your website or a competitors’ website, you need to use Google keyword rank tracker tools such as the Semrush position tracking tool, SE Ranking keyword rank tracker, Ahrefs rank tracker, etc. 

Is keyword rank tracking essential?

Yes, absolutely it’s essential to track your keyword rankings. If you don’t track keyword rankings, you will NEVER be able to discover the performance of your website. Keyword rank tracking has the following benefits;

– Monitor your ranking fluctuations
– Discover new ranking opportunities
– Spy on your competitors’ keyword performance
– Discover organic CTR (click-through rate) issues
– Helps you improve your search traffic and sales

What are the best tools to check Google keyword rankings accurately?

Here are some of the best tools to check Google keyword rankings accurately.

– Semrush position tracking tool
– Nightwatch Keyword rank monitor
– SE Ranking
– Ahrefs Rank Tracker

What are the FREE Google keyword rank checker tools?

Here are some of the best free Google rank checking tools.

– Moonsy Google keyword position checker
– Small SEO tools
– Sure Oak free rank checker

How long does it take to rank for a keyword?

It depends. If you’re targeting keywords with easy to moderate difficulty, you can get first page rankings within a few weeks. But if you’re targeting highly competitive keywords, it will take months (if not years!). It usually takes 4 to 6 months of time to rank for most of the average keywords. 

How do I improve my SEO keyword ranking?

Here are some of the best ways to improve your keyword rankings in Google.

– Target low-competitive keywords as they’re easier to rank for
– ALWAYS track your keyword rankings to identify traffic fluctuations
– Create content for users and optimize for Google (use optimization plugins like Rank Math)
– Create compelling titles and meta descriptions to increase your organic CTR
– Build relevant links to your most important pages to boost your keyword rankings

Browse more SEO Tutorials:

Final Thoughts

Finding the positions of your keywords and keep tracking of all that information is extremely important if you want to boost your search traffic.

That being said, the above listed 13 tools are really incredible to track your keyword rankings. It doesn’t matter which keywords you are ranking for, those sites will help you find all the latest keyword positions on Google.

It helps you find which keywords are performing well on Google and which keywords need work so you can improve your overall search engine rankings.

As you can see, the top sites to check Google keyword rankings (which are mentioned above) include free and paid tools. Just go through all those sites and figure out which is the RIGHT choice for you to check your keyword rankings.

So what do you think about keyword tracking? Did this post help you track your keyword positions on Google? Which is your favourite keyword tracking tool? Let me know your thoughts in the comments.

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