Using infographics for your blog is one of the best ways to communicate ideas to your audience. Not only is it more appealing, but it also makes your blog more understandable.
Take for example Grammarly’s 15 Grammar Goofs that Make You Look Silly. It generated over 263k shares since it was published. The result speaks of infographics’ ability to engage and get a reaction of its audience.
Therefore, if you’re planning on generating more blog traffic, you need to publish infographics. In this post are tips on how to make a great infographic that captures the imagination of your readers.
Tips to Making a Great Inforaphic
1. Identify your audience first
Come up with an infographic idea based on what your audience wants. Even if you design the best infographic out there, it won’t mean anything to your audience if it doesn’t resonate with them.
By creating an infographic that speaks to them, you can maximize the results of your audience and drive more social shares and blog traffic.
To achieve this, you need a firm grasp of your audience.
Ask yourself this question:
Who are your readers?
What makes them one?
Answering these two simple question will tell you a lot about your blog. From there, you can come up with ideas on how to brainstorm for infographic ideas.
And while infographics are great for generating backlinks, that’s not their main purpose. Instead, they should solve your audience’s problem. Your infographics present information they don’t know yet in a fun and visual way..
2. Plot it out
Map out on a piece of paper what you want to convey to your audience.
Create an outline and write every idea down. Brainstorm and decide on which kind of images are most capable of illustrating the ideas you want to convey.
It should convey what your product is or what the topic is all about. Explain why people should try it. Splash in some humor, facts, or perhaps a comparison.
You can do this by simply drawing the infographic on a piece of paper or use an online wireframe tool to help bring it to life.
At this stage, some of your ideas will be very rough. But it’s part of the process so making errors along the way is normal. Just make sure to fix the mistakes before you settle on a design for your infographic.
3. Include statistics
Most infographics are made to present data. It’s a smart way of conveying something to people. After all, we are better at processing visualized stats and figures compared to just seeing plain numbers.
However, it’s important to stay accurate and factual. Your sources should be reliable and your graphic representations line up with your numbers.
All of the best infographics have figures that backup their claims. It’s the best way to make a compelling case to your audience and make them believe you.
Not to mention, you can present facts and figures in a livelier way through graphics than by just painting the numbers. It’s a win-win for both parties!
4. Express everything visually
Let the visuals do the talking. Keep it simple. Make sure that your infographic is easy to look at. Words should be easily read and your points easy to understand.
However, don’t give everything away in your infographic because they won’t have any reason to visit your site. Your infographic should just entice them to read more and open your blog.
Also, see to it that your infographic shows up properly on phones and tablet. You’re already designing your website for mobile SEO, so you’ll want to design your infographic for mobile as well.
5. Promote it!
Your infographic won’t mean squat not until you share it to your audience.
There are lots of ways to promote your blog and content on it, apart from the fact that there are lots of social media channels to share to. Instagram, Facebook, and Pinterest are some of the best avenues for you to share your infographic.
You can also reach out to influencers in your niche and ask them for a feature. Also add social plugins to your infographic to make it shareable.
There are lots of good infographics that are left in the outskirts of the web because its creators didn’t promote them.
I can’t stress this enough:
Don’t waste your infographic.
It’s arguably the best type of content out there if you’re serious in growing your blog.
Therefore, share and promote as much as possible to make the most out of them.
Examples of Great Infographics
Below are some of my favorite infographics that you can use as a reference to design your own.
1. Ways to Improve Back Posture
This is a good example of a great infographic because of its readability and design. The words can easily be read and its thoughts are well laid out. In other words, anyone can understand what the infographic is all about.
The way this infographic about improving posture is organized also makes it more enticing for viewers to keep on reading. It follows a dynamic layout where viewers are compelled to read from top to bottom.
2. The Growth of Artificial Intelligence in eCommerce
Single-color themes are also a great way to create a stunning infographic. See how this effectively utilized the different shades of blue in its background and font.
The robots also reflect what the infographic is all about — artificial intelligence. It also follows proper spacing as the words and images aren’t cluttered in one single spot.
3. How Steve Jobs Started
Create a well laid-out timeline of an influential person such as Apple founder Steve Jobs and you’ll have hundreds if not thousands of people sharing your infographic. As big as a legend he is, there’s no doubt that everyone will take a peek at your infographic. Apart from that, you can also see how simplicity and proper designing are implemented.
Infographics are still up and running, even in this “full-blown media world” we’re in.
If there’s anyone saying they’re dead, then they’re seriously misguided or still haven’t seen the real good ones. You can create a great infographic, though, by keeping our tips in mind.
Also, creating an infographic doesn’t require you to be a great designer. There are graphics editing tools out there like Canva and Visme. They help you build infographics from their wide selection of beautiful templates. You can then edit them as you please before publishing them to your blog.
So really, there is no excuse for you to not make a great infographic. The information is out there – it’s time for you to take action and create something special for your audience!